Friday, April 15, 2011

Higher Learning Commission annual conference report from communicator's perspective

From: Julie Michener, media & public relations manager

I was among the members of the University's HLC Steering Committee who attended the HLC's annual conference in March-April 2011.  Sessions ranged from large meetings that discussed HLC criteria under revision to individual sessions on assessment, planning, communications as well as software and technology presentations.

Sessions I attended encompassed community engagement, communications and strategic planning - my areas of responsibility in my work at the University.

Engaging faculty and staff in strategic planning
One engaging session came from Yavapai College (YC) in Prescott, AZ.  Lisa Griest’s lighthearted tone belied a very serious issue YC dealt with following their 2003 site visit.  They were asked to submit a follow up report to clarify how they were making their strategic planning process more comprehensive and more understood by faculty and staff.

They creatively used videotape as one way to explain the strategic planning process to staff. I had chatted with Karen Solomon at the HLC reception the previous evening and she said they had shown it at an HLC staff meeting.


Her presentation was the most comprehensive in terms of communications tactics they employed to engage employees and faculty in the institution’s strategic planning process:

·       Yearly perception surveys
·       Video messages from the President delivered to employee and faculty email addresses
·       Open forums that are streamed live and also videotaped for later review
·       Open brainstorming sessions
·       “Roadshows” involving the president and strategic planning committee presented to Yavapai’s seven outlying campuses and offices.
·       Fireside chats

Her presentation stressed the importance of transparency, constant and consistent messaging and campus community engagement in the process.  Their website is public and can be accessed: http://www.yc.edu/v4content/strategic-planning/

The Inquisitive Gecko
Gateway Community College, one of ten community colleges in Maricopa County (Phoenix, AZ area).
They showed how they used a newsletter to engage faculty and staff in sharing teaching tips and best practices with each other.  It evolved from a paper newsletter to the online “Gecko Gazette.”

They also used videotape to not only promote the e-newsletter, but also as one facet of their assessment process.  They videotaped faculty and students during a nursing student assessment in a sim-lab and shorter videos of faculty assessing individual students in the automotive program.

Their goal was to make more flip cams available to faculty and students for this purpose and to share news.  Their guidelines?  They have final right of edit on the video before it goes up on their internal YouTube channel, “so that nothing too tacky” is posted!

Involving all staff: the continuous improvement log
This session provided an overview of how Southwest Wisconsin Technical College brought on a Lean/Six Sigma Instructor to create a team and oversee the creation of a online log where staff could post ideas and requests for process and business forms improvements.

They utilized this system to:
·       Generate ideas from all staff
·       Improve inter-departmental communication
·       Educated staff on college process improvements
·       Helped college community understand that change is complex and understanding the larger context of their requests and who it would impact
 
The Six Sigma instructor and the Dean presenting noted that leadership buy-in was critical as was having a team who would respond to requests, route them to the appropriate departments and facilitate communications.